Fragrances marketed underneath the United Colours of Benetton model symbolize a various assortment, encompassing varied scent profiles for various preferences. These vary from vibrant, youthful aromas to extra refined and traditional compositions, usually introduced in colourful and distinctive packaging reflecting the model’s aesthetic.
The Benetton model’s foray into the perfume market supplied an accessible entry level to designer scents, interesting to a broad shopper base. The colourful, usually unconventional, advertising and marketing campaigns mirrored the social and cultural developments of their time, creating a way of reference to the audience. These fragrances grew to become synonymous with youthful power and self-expression, contributing considerably to the model’s total identification and business success.
