A curated assortment of Laneige’s high merchandise, usually introduced as a vacation countdown, usually showcases the model’s “Manifest Glow” marketing campaign. This marketing campaign emphasizes reaching radiant and healthy-looking pores and skin by means of a devoted skincare routine. These curated units often characteristic trial sizes of in style objects, such because the Water Financial institution Blue Hyaluronic Cream, Lip Sleeping Masks, and Cream Pores and skin Refiner, offering customers with a possibility to expertise a spread of merchandise. This enables exploration of the model’s choices and discovery of potential new favorites inside a handy, usually cost-effective, format.
Such curated units provide important worth to each customers and the model. For customers, these collections present a lower-risk entry level to discover a premium skincare line. They will experiment with varied merchandise to find out suitability and efficacy for his or her particular person pores and skin sort and considerations earlier than committing to full-sized purchases. For Laneige, these curated units function efficient advertising instruments, driving product discovery, model consciousness, and finally, gross sales. The vacation season timing usually amplifies these results attributable to elevated client spending and gift-giving. This apply of providing curated magnificence units has a protracted historical past, evolving from easy reward baskets to classy, themed collections reflecting present skincare developments.
